Start here

Begin with a question.
Follow what happens next.

This is a place for examining ideas, building ventures and recording what experience changes. Choose the route that fits what you want to learn.

New to My Thoughts?

Start with the questions that matter to you.

Explore social entrepreneurship, agribusiness, infrastructure, innovation and travel through the writing archive. Curated starting articles will appear as original writing is published.

01 · Follow the process

One startup at a time.

Start with a journey’s original question. Read its published chapters in order, then examine the experiments, decisions and remaining unknowns.

Explore Startup Journeys →

Published journeys will appear here as the writing begins.

02 · Work through your own idea

Turn an assumption into a test.

Use a blank worksheet to prepare a problem interview, plan a small experiment, examine pilot costs or prepare an offer for a first customer.

Choose a practical resource →
A useful rhythm

Read. Try something small. Return to the evidence.

  1. Read a chapter or watch a published video with its transcript.
  2. Write down one question it raises for your own situation.
  3. Choose a bounded test and decide what would change your mind.
  4. Record what happened, including limitations and the next decision.

The weekly series is a publishing intention; only released chapters and actual observations appear on the site. A blank worksheet is a starting point, not proof that a business will work.