Waithaka
Ndegwa

One reporting period. Clear definitions.

The reporting window runs from 1 July 2026 to 30 June 2030. Monthly reports are snapshots: enterprise progress is counted cumulatively within that window, while permanent staff are measured at month-end. Monthly snapshots must not be added together. Each source must approve its figures for publication and use the same reporting definitions. Source-reported progress is not an independent audit.

• Successful startups: distinct ventures established or directly supported through Goblis Group during the period, with a documented direct role, active operations, evidence of paying customers or revenue, and a reviewed case for continued viability. Incorporation alone does not qualify.
• Permanent staff: distinct people currently employed on permanent contracts in the qualifying Goblis Group ventures at the reporting date. Temporary workers, contractors and volunteers are excluded. This is a headcount, not full-time equivalents or a cumulative sum of hires; it does not by itself establish net new job creation.
• Social enterprises established: distinct operating enterprises supported through Ubunifu Institute during the period, with a documented social or environmental purpose, evidence of trading and a reviewed plan for financial sustainability and impact. Course enrolment or completion alone does not qualify.
• Connected to markets: distinct African social enterprises with evidence of a completed buyer introduction, buyer meeting, accepted market opportunity or transaction through AfriTrace Link during the period. Profile creation alone does not qualify. A connection does not necessarily mean a sale.

Ubunifu employment target: 2,030 social enterprises incubated at Ubunifu Institute × an average of 5 permanent staff = 10,150 permanent jobs across those enterprises. Employment is generated indirectly through incubation; the enterprises employ the staff. Actual staff are counted from source reports, rather than calculated from enterprise counts.

Indirect beneficiaries: count distinct people outside the directly served group with evidence of benefit, using an approved survey or documented sampling method. Do not count every household member, customer, supplier or community resident automatically. Deduplicate people across households and activities; exclude direct participants and explain sampling, geographic coverage and uncertainty. No common household multiplier is applied across African countries. Research on tracking indirect beneficiaries supports tracing the pathway of benefit rather than assuming reach.

Each source deduplicates its own enterprises and staff before publishing an aggregate report. The categories can overlap and must not be added together. AfriTrace Link is the primary market-access count; Goblis Foundation supplies corroborating programme reporting, not an additional count.

Goblis Foundation reporting: Awaiting source data.

Configured feeds are checked every 15 minutes. Monthly measurements, source approval, publication and connection checks have separate dates. A monthly report remains current until the following month’s report is due, with a publication window through the 15th day after that following month ends. For example, September measurements remain current through 15 November. A failed connection check does not change those dates or refresh the figures. Overdue reports keep their last approved values with a monthly-update-overdue label. An explicit withdrawal removes the figures. Older legacy feeds retain their 48-hour measurement rule until upgraded; connection checks never reset it. Definitions may be refined transparently with the source organisations before their first approved reports.

Reporting design draws on Impact Performance Reporting Norms and Impact Frontiers: distinguish targets, activities, outcomes and contribution, and explain the evidence and limits behind each number.